Google’s Privacy Sandbox on Android: What this means for Ad Tech
As privacy takes center stage in ad tech, Google has announced its initiative to expand the Privacy Sandbox to Android as well.
While Apple’s ATT has disrupted the advertising ecosystem, Google tries to find the balance between privacy and advertising.
Facebook has experienced a drop of almost 45% in its value, which can be indirectly linked to Apple’s 2021 privacy moves on iPhone.
Google’s plans may have an even bigger impact considering its superior share in the mobile devices market.
Severe measures against user tracking could prove to be dangerous for user privacy as advertisers will come up with new ways to get tracking data in one way or the other.
What does it mean for marketers? Are you prepared for the change?
Here are some interesting takes on the subject: