Ad Tech vs Privacy
There are big changes coming about in ad tech, with Apples new update, the App Tracking Transparency framework and Google’s initiative to...
Google’s Privacy Sandbox on Android: What this means for Ad Tech
As privacy takes center stage in ad tech, Google has announced its initiative to expand the Privacy Sandbox to Android as well. While...
Dark Patterns in Cookies and Consent Management
The term “dark patterns” was first coined by UX specialist Harry Brignull to describe attempts by software to manipulate users into...
Is adtech Prepared for Apple's Privacy Changes?
In our last blog post on the Changing Ad Tech Landscape, we discussed Google’s phasing out of third-party cookies from its Chrome...
The Changing Ad Tech Landscape: Third-Party Cookies
Google shook the ad tech industry with its original January 2020 announcement to phase out third-party cookies from its Chrome browser...
MetaData - The Key to Findability of Data
We talked previously about how organizations are often drowned with a large volume of meaningless data that makes data-driven...
