Oct 4, 20247 min read
How to effectively honor opt-out requests: practical solutions - Part 2 of 2
Implementing opt-out requests in AdTech requires technical integration, compliance with regulations, and managing third-party cookies.
Oct 4, 20246 min read
How to effectively honor opt-out requests - Part 1 of 2
Honoring opt-out signals requires integrating cookie banners, GPC signals, and opt-out requests for full compliance across regulations.
Feb 28, 20247 min read
Adapting to the changing Ad Tech Environment
Bracing for the cookiepocalypse: Embrace first-party data, contextual ads, and strategic partnerships in the changing Ad Tech world.
Sep 28, 20233 min read
How is Geolocation Data collected?
Strengthen geolocation data privacy with precision, disclosure, opt-outs, and careful handling.
Sep 26, 20235 min read
Opting out: looking at SDKs and smart devices
Collection of individual's data for processing, analytics, advertising, and other purposes has become the norm today. There are numerous...
Dec 6, 20225 min read
What are the upcoming challenges in Ad Tech?
Ad Tech faces evolving privacy rules, personal info, behavioral ads, first-party data, and battling dark patterns.
Aug 16, 20224 min read
Ad Tech vs Privacy
There are big changes coming about in ad tech, with Apples new update, the App Tracking Transparency framework and Google’s initiative to...
Mar 1, 20221 min read
Google’s Privacy Sandbox on Android: What this means for Ad Tech
As privacy takes center stage in ad tech, Google has announced its initiative to expand the Privacy Sandbox to Android as well. While...
Oct 14, 20215 min read
Dark Patterns in Cookies and Consent Management
The term “dark patterns” was first coined by UX specialist Harry Brignull to describe attempts by software to manipulate users into...
Jun 3, 20214 min read
Is adtech Prepared for Apple's Privacy Changes?
In our last blog post on the Changing Ad Tech Landscape, we discussed Google’s phasing out of third-party cookies from its Chrome...
