Articles and Podcasts

Implementing opt-out requests in AdTech requires technical integration, compliance with regulations, and managing third-party cookies.

Honoring opt-out signals requires integrating cookie banners, GPC signals, and opt-out requests for full compliance across regulations.

Bracing for the cookiepocalypse: Embrace first-party data, contextual ads, and strategic partnerships in the changing Ad Tech world.

Strengthen geolocation data privacy with precision, disclosure, opt-outs, and careful handling.

Collection of individual's data for processing, analytics, advertising, and other purposes has become the norm today. There are numerous...

Ad Tech faces evolving privacy rules, personal info, behavioral ads, first-party data, and battling dark patterns.

There are big changes coming about in ad tech, with Apples new update, the App Tracking Transparency framework and Google’s initiative to...

As privacy takes center stage in ad tech, Google has announced its initiative to expand the Privacy Sandbox to Android as well. While...

The term “dark patterns” was first coined by UX specialist Harry Brignull to describe attempts by software to manipulate users into...

In our last blog post on the Changing Ad Tech Landscape, we discussed Google’s phasing out of third-party cookies from its Chrome...