Simplify for Success - Conversation with Alysa Hutnik



Alysa Hutnik was on #SimplifyForSuccess, a podcast series presented by Meru Data and hosted by Priya Keshav.


Alysa discussed the upcoming changes and challenges in the ad tech industry. She spoke on several topics, including the Belgian DPA’s recent decision on IAB, first-party data, dark patterns, personalization, and more.

Listen to the entire conversation here: Thank you to Fesliyan Studios for the background music. *Views and opinions expressed by guests do not necessarily reflect the view of Meru Data.*





Transcript:


Priya Keshav:

Hello everyone, welcome to our podcast around simplifying for success. Simplification requires discipline and clarity of thought. This is not often easy in today's rapid paced work environment. We've invited a few colleagues in data and information governance space to share their strategies and approaches for simplification.

Today, we'll be talking to Alysa Hutnik. Alysa is a partner at Kelley, Drye and Warren in Washington DC. Alysa focuses on privacy, data security and advertising law, including unfair and deceptive practices, electronic and mobile commerce and data sharing. Alysa is a past chair of ABA’s Privacy & Information Security committee. She was also the editor in chief of ABA’s Data Security Handbook, a practical guide for data security for legal practitioners.


Today, we are going to talk about ad tech and the impact of privacy on ad tech. Ad tech is on top of the mind for many of us in the field of privacy and we plan to cover a broad range of topics.


Hi Alysa, welcome to the show.


Alysa Hutnik:

Thank you for having me, glad to be here.


Priya Keshav:

Of course, we can't talk about ad tech without discussing the recent ruling of the Belgian DPA against IAB. So, we just saw IAB Europe decision where IAB was ordered to appoint a data protection officer, given a two-month deadline to get its tech into compliance. Maybe it's a good place to start to talk a little bit about and provide some context into why that is happening, and also go a little bit more